THE CLINICAL TRANSFORMATION: EMPOWERING
YOUR CAREER (Virtual Conference)
March 9-10th 2024
Description:
This one and half day seminar was created for clinicians who are either burning out, or are thinking about pivoting and making a career change. Want to learn about what a "side" hustle is, passive revenue streams as well as non clinical roles available and much more!
Seminar objectives:
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Identify the causes or reasons why burnout occurs affecting allied health professionals.
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Evaluate the key components of what branding is and how to brand yourself.
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Identify the foundation of what a side hustle is and how for a clinician to develop one.
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Identify at least 10 types of passive residual revenue streams.
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Identify the foundation of Social media and Marketing as it relates to marketing yourself.
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Develop then implement a plan for empowering your career.
Seminar Outline
SATURDAY 8-5pm
8:00-8:30am Registration
8:30am-9am Is Burnout Real? (Ari Ginsberg, PT) and
Shivaun Carter, PT
9:00am - 9:55am What is your brand?
10:05 - 11:00 Area of Expertise/linear and residual income/cash
flow quadrant (Chris Gellert, PT)
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Hobbies, Interests, Things you Love, Things Family and Friends come to you for because you are so good at them, or always know the answer
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Passions? Populations?
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Problem, or Question that needs a solution within that population or demographic
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Cash Flow Quadrant
11:10 - 12:05 What is a side hustle, importance, how to create one
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What a side hustle is, importance and how to create one (Chris G, PT)
12:15 - 1:10 - Foundation of Coaching and Mentoring
(Ronny Varga, PT)
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What is coaching, why mentoring is vital to physical therapy, types of coaching and adding coaching as a side hustle.
1:10 - 2:10 LUNCH
2:10 - 3:05- Consulting-(Keith Cronin, PT)
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Consulting vs Coaching definitions
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Business consulting
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Your expertise consulting
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Talk about hour value of consulting
3:15 - 4:10 – (Kylie Cicero, OT)
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About skills translation, therapists role in tech, etc.
4:20 - 5:10 –Real Estate Investing (Benjie Marcelo, DPT)
5:20 - 6:30 - Teaching Live Seminars vs. Online Teaching. (Chris, PT)
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Academia (lab assist, adjunct, Undergrad, community college)
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CEU course (credentialing process for PT difficult, state by state, royalties)
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Live vs Virtual
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Non-CEU courses (Practical Knowledge)
Sunday, Day 8am - 3pm
8-8:55am -Personal Training(Lizza Mcintosh, PT)
9:00 - 9:55 – Teaching and Course Development (Chris, PT)
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Foundation of teaching, course development and implementation
10-10:55am Home Study Courses as a Passive Revenue Stream(Chris)
11:00 - 11:55 – Teaching at University(Cody Thompson, PT)
12:00 - 1:00– Utilization Review (Phil Macgee, PT)
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What it is, how to get into UR and Pro’s and Con’s
1-2pm – Social media and Marketing (Andrew Tran, PT)
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What is social media, marketing and how to implement?
2:00-3:00pm - Implementation of your plan- (Daniel Carlisle Brown, PT)
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TAKE ACTION -JUST DO IT
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Game plan - Business plan
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How much do you need, how to accomplish that (widgets)
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Opportunities to shift mindset and think outside box
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Your Why (local or national, clinic for patient leads, or establishing expertise or authority)
3-3:15pm – Wrap UP!
