THE CLINICAL TRANSFORMATION: EMPOWERING
YOUR CAREER (Virtual Conference)
March 9-10th 2024

​

Description:

This one and half day seminar was created for clinicians who are either burning out, or are thinking about pivoting and making a career change. Want to learn about what a "side" hustle is, passive revenue streams as well as non clinical roles available and much more!

​

​

Seminar objectives:

1. Identify the causes or reasons why burnout occurs affecting allied health professionals.

2. Evaluate the key components of what branding is and how to brand yourself.

3. Identify the foundation of what a side hustle is and how for a clinician to develop one.

4. Identify at least 10 types of passive residual revenue streams.

5. Identify the foundation of Social media and Marketing as it relates to marketing yourself.

6. Develop then implement a plan for empowering your career.

​

​

Seminar Outline

SATURDAY                     8-5pm

8:00-8:30am                 Registration

8:30am-9am                 Is Burnout Real? (Ari Ginsberg, PT) and
                                        Shivaun Carter, PT

9:00am - 9:55am          What is your brand?

​

10:05 - 11:00                Area of Expertise/linear and residual income/cash
                                       flow quadrant (Chris Gellert, PT)

• Hobbies, Interests, Things you Love, Things Family and Friends come to you for because you are so good at them, or always know the answer

• Passions? Populations?

• Problem, or Question that needs a solution within that population or demographic

• Cash Flow Quadrant

​

11:10 - 12:05              What is a side hustle, importance, how to create one 

• What a side hustle is, importance and how to create one (Chris G, PT)

​

12:15 - 1:10 -                Foundation of Coaching and Mentoring 
                                       (Ronny Varga, PT)

• What is coaching, why mentoring is vital to physical therapy, types of coaching and adding coaching as a side hustle.

​

1:10 - 2:10 LUNCH

​

2:10 - 3:05-                  Consulting-(Keith Cronin, PT)

• Consulting vs Coaching definitions

• Business consulting

• Your expertise consulting

• Talk about hour value of consulting 

​

3:15 - 4:10 – (Kylie Cicero, OT)

• About skills translation, therapists role in tech, etc.

​

4:20 - 5:10 –Real Estate Investing (Benjie Marcelo, DPT)

​

5:20 - 6:30 - Teaching Live Seminars vs. Online Teaching. (Chris, PT)

• Academia (lab assist, adjunct, Undergrad, community college)

• CEU course (credentialing process for PT difficult, state by state, royalties)

• Live vs Virtual

• Non-CEU courses (Practical Knowledge)

​

Sunday, Day 8am - 3pm

8-8:55am -Personal Training(Lizza Mcintosh, PT) 

​

9:00 - 9:55 – Teaching and Course Development (Chris, PT)

• Foundation of teaching, course development and implementation
   

10-10:55am Home Study Courses as a Passive Revenue Stream(Chris)

​

11:00 - 11:55 – Teaching at University(Cody Thompson, PT)

​

12:00 - 1:00– Utilization Review (Phil Macgee, PT)

• What it is, how to get into UR and Pro’s and Con’s

 

1-2pm – Social media and Marketing (Andrew Tran, PT) 

• What is social media, marketing and how to implement?

 

2:00-3:00pm - Implementation of your plan- (Daniel Carlisle Brown, PT) 

• TAKE ACTION -JUST DO IT

• Game plan - Business plan 

• How much do you need, how to accomplish that (widgets)

• Opportunities to shift mindset and think outside box

• Your Why (local or national, clinic for patient leads, or establishing expertise or authority)

​

3-3:15pm – Wrap UP!